The movie, set in the Bombay, not Mumbai, of 2070, has as its kernel two young men’s frustration with the government rearing its ugly head on online censorship. The movie’s writers certainly did not have to think hard for an idea. According to a survey by Los Angelesbased adult entertainment news and research firm XBIZ, the industry registered revenues of $5 billion in 2011, nearly half the figure in 2005. The half-hour movie, which has had contributions from people in Asia, Europe and North America, has been in the works for a year. What could get Agarwal more subscribers is the new animated Savita Bhabhi Movie, probably the first of its kind in India, which premiered online on May 4. While Agarwal does not disclose how many of the website’s 2 million visitors are subscribers, he does say the company which owns it is profitable and has seen its revenues grow at 20% annually for the past two years. Subscription fees range from $25 for a monthly subscription to $93 for an annual subscription on, the successor to, which has comic strips based on other characters too. In late 2009, he launched a subscription-based service.